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Revenue & Operations Systems

YOUR SYSTEMS
ARE THE
BOTTLENECK

/REVENUE SYSTEM SPRINT
/OPERATIONS AUTOMATION
/AI KNOWLEDGE SYSTEMS

Business systems that get more leads, close faster, and run smoother. We build the infrastructure for growth.

Dashboard
Analytics
Development
RECENT WORK
4M.PROTOCOL
V2.0.0
Proof from shipped workView case studies
The Real Problem

Engineering is treated like labor. Not leverage.

4M Labs builds AI infrastructure and operational software for companies that need leverage, not headcount.

AI features stall

Revenue System Sprint

The use case is obvious, but without systems thinking, AI stays in pilot and never reaches production.

Websites do not convert

Conversion System

The company is credible offline, but engineering is treated as a cost center, not a competitive advantage.

MVP scope drifts

Product Sprint

The idea keeps expanding because there is no leverage culture. Every change needs more people, not better systems.

What We Build

Practical software for

teams that need traction.

Revenue systems, conversion systems, build capacity, product sprints, and custom software designed around one concrete business outcome.

* Not included: open-ended R&D, vague ideation, or infinite revisions.

04 offers
Pricing

Three clear ways to start.

Starter entry points for teams that need useful output before a larger build.

Shipped in 21 days
IP protection included
Senior team, direct access
No open-ended billing

Revenue System Sprint

A sales system with AI follow-up and pipeline automation in 21 days.

From $5K

Best for

Teams with a clear sales process that need automated follow-up and pipeline visibility.

  • AI-powered lead capture and follow-up
  • Pipeline automation and tracking
  • Integration with your existing CRM
Book Revenue Sprint
Most Popular

Conversion System

A website and funnel that turns traffic into booked calls in 14 days.

From $3.5K

Best for

Teams losing trust or leads on the current site.

  • Conversion-focused messaging and structure
  • CMS, analytics, and tracking
  • Conversion tracking
Build System

Build Squad

Part-time senior build capacity on a monthly retainer.

From $3K/mo

Best for

Teams with ongoing fixes, integrations, automations, or product backlog.

  • Senior build support
  • Weekly shipped increments
  • Direct communication, no account managers
Hire a Squad
Fixed ScopeIP Protection IncludedClear Timeline
Satisfaction Guarantee

If you are not happy with the first deliverable, we refund you.

Have questions?

See FAQ below

How We Work

From strategy call to production handoff.

The first meeting turns into scope, the scope turns into a build, and the build ends with a shipped artifact your team can own.

Day 0

Scope

We identify the buyer, constraint, risk, and fastest useful release path before build work starts.

Days 1-3

Build

We write handoff criteria, define the must-ship artifact, then senior builders prototype and integrate.

Week 1-2

Ship

Each sprint moves toward a working release with interface, integration, data model, and launch path.

Proof from shipped work

What we build

Recent builds

Marketplace / Circular EconomyLive Marketplace

B2B circular marketplace

Challenge

Platia needed a commerce experience that could explain circular inventory reuse, support both buyers and sellers, and make product discovery feel trustworthy for business customers.

Outcome

A live marketplace foundation for commercial reuse, vendor participation, product discovery, and social-impact storytelling.

Marketplace UXB2BCircular economy
3Core flows shipped
Read case study
Fitness / WellnessLive Website

Premium gym website

Global Fit needed a website experience that could communicate services quickly, support credibility, and reduce friction for visitors deciding whether to contact the business.

Lead flowMobile UXService clarity
21Day sprint
Read case study
AI / Dev ToolsLive Product

Persistent memory for AI agents

Challenge

AI-assisted development creates useful context quickly, but that context often disappears after a chat, branch, or task ends. Teams need a way to retain decisions, lessons, and reusable project knowledge.

Outcome

A live product at squishplugin.dev providing persistent memory that connects across AI tools and coding environments.

AI memoryAgent persistenceDev workflow
1AI memory runtime
Read case study
Web3 / NFT CollectionProject Completed

NFT minting website

NFTigz needed a minting website that could present their collection clearly, handle wallet connections, and give the project a credible online presence for launch.

Web3MintingNFT launch
1Work delivered
Read case study
Crypto / AI ProductProject Completed

AI-powered crypto product website

Challenge

Opulent AI needed a website to present an AI-powered crypto product, communicate the technical vision, and support the brand during its early-stage launch.

Outcome

A website that communicated the product vision and established the brand identity, delivered as a complete web package.

CryptoAI productBrand launch
1Work delivered
Read case study
15+
Products Shipped
21
Day Sprint
3
Active Builds
2022
Founded
Team

Our dream team

Senior ownership from people who design, build, ship, and stay close to the work.

Michiel Horstman

Michiel Horstman

_01
Founder & CEOWebsite
Jorge Sanchez

Jorge Sanchez

_02
Co-founder & CTOWebsite
Steven Horstman

Steven Horstman

_03
Founding EngineerWebsite
Melissa Martinez

Melissa Martinez

_04
Lead DesignerWebsite

Frequently Asked Questions

Starter engagements are available for smaller teams: Revenue System Sprints from $5,000, Conversion Systems from $3,500, and part-time Build Squad support from $3,000 per month. Larger Product Sprints and Custom Systems are scoped separately.

Starter builds available

Need something useful shipped this month?

Bring the problem and budget range. We will map the smallest useful paid start and the path to a larger production build if it makes sense.

Book a Build Strategy Call

Start with a practical build.

Book a short strategy call or send a brief. We will point you toward the smallest useful paid start, not the biggest possible scope.

Book a Build Strategy Call

Name, email, budget range, and project details are enough to route the brief.

The Delivery Engine

Fixed-scope sprints and monthly retainers for teams that need reliable shipping capacity.

The Studio

Where we selectively invest, build, and launch products with aligned upside.

Async fallback for scoped briefs.