What does 4M Labs do?

4M Labs builds revenue, operations, and AI-native systems for companies. Websites, lead capture, automation, internal tools, dashboards, and AI workflows.

What engagement models does 4M Labs offer?

4M Labs offers Revenue System Sprints, Operations System Sprints, Knowledge System Sprints, Managed DevSquads, and Squish. These cover fixed-scope delivery, monthly retainers, and custom production work.

Can 4M Labs build custom AI agents?

Yes. 4M Labs designs and builds AI workflows, automation systems, internal tools, dashboards, and software that connects to real business processes.

Does 4M Labs only build AI products?

No. 4M Labs builds revenue systems, operations systems, knowledge systems, and product systems. Sometimes that means a website. Sometimes automation. Sometimes AI. The point is business leverage.

How much do 4M Labs services cost?

Revenue System Sprints from $1.5K-$5K. Operations System Sprints from $3K-$10K. Knowledge System Sprints from $5K-$20K. Managed DevSquads available for ongoing capacity. 4M Labs provides detailed proposals with transparent pricing for every engagement.

How long does a typical 4M Labs project take?

Revenue System Sprints are 14-21 days. Operations System Sprints are 10-15 days. Knowledge System Sprints are 2-4 weeks. Managed DevSquads are ongoing monthly. 4M Labs provides detailed timelines upfront and uses production-ready handoff criteria.

How is 4M Labs different from other development agencies?

4M Labs builds business systems that help companies get more leads, automate follow-up, and run smoother. Under the hood, we use software, automation, and AI where it makes sense. Each engagement has clear scope, a fixed timeline, and a production-ready outcome instead of open-ended billing.

Our Team

Senior engineers.
No overhead.

We keep the team small and senior. Every person at 4M Labs builds production software. No account managers. No junior developers learning on your dime.

Team

The Team

Senior ownership from people who design, build, ship, and stay close to the work.

Michiel Horstman

Founder & CEO

Founded 4M Labs in 2022 and leads product strategy, commercial direction, and client outcomes.

Business StrategyProduct Vision

Jorge Sanchez

Co-founder & CTO

Leads technical architecture across AI systems, data infrastructure, and production product builds.

System ArchitectureTechnical Strategy

Steven Horstman

Founding Engineer

Full-stack engineer focused on AI integrations, product infrastructure, and clean production systems.

Full-Stack EngineeringSystem Architecture

Melissa Martinez

Lead Designer

Designs conversion-focused product interfaces, brand systems, and scalable UI patterns.

UI/UX DesignDesign Systems

Frequently Asked Questions

Who are the founders of 4M Labs?

4M Labs was founded by Michiel Horstman (CEO) and Jorge Sanchez (CTO) in 2022. Both are senior engineers with deep experience in AI, product engineering, and software architecture.

How big is the 4M Labs team?

4M Labs operates as a lean, senior team. We keep the team small and senior to maintain quality. When projects require additional capacity, we scale through our vetted network of specialists.

What is the team's technical expertise?

Our team specializes in AI agents, automation systems, React/TypeScript, Node.js/Python backends, PostgreSQL, cloud infrastructure, and production-ready software delivery. We focus on AI-native product engineering.

Want to work with us?

Book a strategy call. We'll discuss your project and recommend the right engagement.

Book a Strategy Call

Senior engineers.No overhead.